Demah is an Indonesian woman, 50 years old and lives in Lombok, an island located east of Bali. She´s been selling fruits and vegetables for more than 20 years. Three years ago, Demah started to sell Indonesian cakes e.g. Kue Apem. Customers enjoy the sweet caramel taste and the soft consistency of these cakes. These traditional cakes are made of a steamed dough, which is made of rice flour. Other ingredients are coconut milk, yeast and palm sugar.
Her husband is a trucker and only comes home 3 times a week. Demah has four children with her husband and they’ve all moved out of house already. The married couple only lives together with their granddoughter. Demah´s small business only adds about € 56 – 112 per month to their shared income.
Demah was only able to attend primary school when she was younger. Therefore, she seeks to enable her granddoughter the opportunity for a better future and enjoy a better education than she had. Demah experiences declining demand for her products and due to that her income suffers. With the help of GMI´s microloan, Demah aims to increase her income by attracting more customers and offer them a broader selection of products and pastries. The microloan from GMI is € 56, just the amount of a monthly income. She wants to buy more ingredients and also aims to buy a blender and a small sales car.
Translated by Mustafa